#1: Video Becomes the Content of Choice
#2: Information Density Creates Hurdles (By 2020, the amount of information on the web is expected to increase by 600%)
#3: SlideShare Becomes the YouTube for Business
#4: YouTube Declines as Social Networks Embrace Hosted Video
#5: Social Conversions Become Easier (Social micro-conversions will become an active and successful strategy with every business in 2015)
#6: Paid Ads Become Unavoidable
#7: Local Search Expands Google+ (The rise of Google+, through Google Local Search results, will be a phenomenon in 2015)
#8: Tech Innovations Change Marketing (i.e., the first fully responsive, CGI, artificial intelligence baby.)
#9: Silos Break Down (This will be the year brands wake up to the reality that social media is a relationship-builder and not a one-way bullhorn. They will embrace the conversation, knowing that in order to establish meaningful connections, they must break down the social media silo they have created.)
#10: Campaign Focus Shifts to Experience
#11: Paid Media Becomes Necessary
#12: Republishing Grows Reach
#13: Campaigns Become Platform-Agnostic
#14: Fans Demand Personal Interaction (increased demand for personal interaction with fans and followers)
#15: Social Media Goes Niche
#16: All Social Networks Offer Paid Visibility
#17: Marketing Requires a Combination Approach
#18: Visual Content Ups Its Game
#19: Marketers Take Control of Content
#20: Hashtags Build Collaborative Communities
#21: Paid Media Becomes the Norm
#22: Visual Marketing Explodes on SlideShare
#23: Social Marketers Become Selective (Social media is becoming increasingly competitive and complex. No one can be a Facebook expert, Twitter expert, Instagram expert and Pinterest expert all at once. So, you'll have to make choices.)
#24: Direct Buying Becomes Mainstream
#25: Social Media Marketers Rebrand (The popularity of the search term ?content marketing? is gradually catching up with ?social media marketing,? and service providers will react by broadening their services and repositioning their brands.)
#26: Businesses Embrace Owned Digital Assets
#27: Video Creates Engaging Experiences
#28: More Apps Support Anonymity
